Aloha Ho-Daddies and Beach Bunnies! Let's get into the groove
History of surfing
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| George Freeth |
From there, surfing exploded as the pioneers of George Freeth, Alexander Hume Ford and Duke Kahanamoku marketed the sport around the world. It has since gone from a simple pastime to a vast industrial complex, hitting hard in the regions of California and Australia. Surfing has entered every form of mass media on the market and has transcended above the water into it's own unique culture.
Surfing in Hawaii
Hawaii's volcanic geography is what makes this island a surfing hotspot. "It’s a place with waves like no other, but they can grow from 1ft to 20ft in under an hour, said Jo Hillman of the British Surfing Association" (Marcus). Storms throughout the Pacific Ocean cause swells to form killer waves at different beaches throughout the state.
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| Oahu's North Shore |
Oahu's North Shore is a prime location for tubular surf during the winter months of November through April.
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| Wakiki Beach |
Wakiki Beach's shores in the summer months make for huge swells from April to October.
Tournaments
Click on the image
The Vans Triple Crown of Surfing is the ultimate test for professional surfers on the Association of Surfing Professionals World Tour. The three-day event consists of:
1) The Reef Hawaiian Pro (Nov. 12-23, 2011) at Haleiwa Ali'i Beach Park
2) Vans World Cup of Surfing (Nov. 24-Dec. 6, 2011) located at Sunset Beach
3) The Billabong Pipe Masters (Dec. 8-20, 2011) at the Banzai Pipeline*
*The Banzai pipeline is the mecca of all waves. Also known as, the "world's deadliest wave", it has the single highest surfing death toll. Some big names who have surfed the legendary wave are Kelly Slater, Sunny Garcia and the late Andy Irons.
Surf Culture
Surfing has jumped out of the water and become a way of life. I mean who wouldn't want to be a part of the laid back hip culture that stresses fun over work, beach bonfires and fun in the sun. From the shaggy long hair to the sun-tanned bodies, surfers define popular culture and I have totally bought into it.
Growing up at a beach on the East Coast predisposed me to this idea. I love the laid back factor, being tan and the fashion!
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| Ready for the beach |
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| Me laying out on the beach |
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| Toes in the sand |
Movies
The 60s California garage band, the Beach Boys, is featured in the introduction of this excerpt. Some of their top hits include Surfer Girl, Surfing Safari and Surfin' USA.
Fashion
Music
Fashion
Magazines
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| Cover |
"Surfing Magazine" has delivered volumes of killer waves and insider tips on the hottest beaches and latest trends for over 40 years. Below are the circulation and distribution numbers of how they make it happen:
(Surfing Magazine)
Surfing Advertisements
The idea of surfing has turned up in nearly every aspect of society including books, media, entertainment and fashion. However as a current sport, the professional tours have not reaped the benefits of a lucrative TV deal to give them max exposure like the Big Four American professional sports.
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Quiksilver Advertisement
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The advertisement shown was done by Quiksilver (a big-time sponsor of the professional surfing tours). It gains recognition by teaming up with the NFL, the most successful and popular sport league in America, by tying their logos into the culture of sport (Surfing Magazine). This will not only drive up sales ads, but tap into a new realm of potential surfing enthusiasts.
References
Club
of the Waves. (2011). History of Surfing.
Retrieved October 5, 2011 from
http://www.clubofthewaves.com/surf-culture/history-of-surfing.php
Marcus,
B. (2011). From Polynesia, with love.
Retrieved October 5, 2011 from http://www.surfingforlife.com/history.html
Surfing
Magazine. (2011). Circulation.
Retrieved October 5, 2011 from http://www.surfingmagazine.com/media-kit/circulation/
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